The Science of Rolling the Ball
How Incred Putters change everything!
Putting is composed of 4 aspects in our opinion - we attribute a 25% importance to each of these aspects.
Technique – Green Reading – The Quality of your Putter and – The ability to putt under pressure, Fortitude
The fundamental flaws in traditional putters
For decades, putter design has been built on a flawed foundation. Traditional putters place their center of gravity behind and diagonal to the shaft, creating inherent instability.
Off-Plane Takeaway
The putter naturally deviates from the intended path
Face Rotation
Requiring precise manipulation to square the face at impact
Small Sweetspots
Off-center strikes lose significant distance
Inconsistent Spin
Backspin and side spin create unpredictable roll
Impact Twisting
The face rotates on contact, especially on mishits
The solution - The Face Down Putter- Reverse Face Balanced Technology
Forward Center of Gravity
Positioning the COG/COM in front of the shaft—a first in putter design
Face Down Balance
Creating a natural pendulum motion that stays on plane
Forward Center of Gravity
Positioning the COG/COM in front of the shaft—a first in putter design
Face Down Balance
Creating a natural pendulum motion that stays on plane
Try this at home
Take a blade putter and rotate it as if you were chipping off the toe, now swing the putter. Feel how much on plane it stays.
That’s where we got the idea!
We looked at the physics of why the putter stayed so steady in that configuration and figured out that the mass of the putter needed to be ahead of the shaft. And the shaft needed forward lean.
Now the putter magically stays on plane.
The next leap in technology
We subjected our putters to the same rigorous testing used by tour professionals and top manufacturing companies. Using the Quintic Ball Roll System and a putting robot, we compared our designs against 11 leading putters on the market. The results were definitive:
Center Strikes: 50+ revolutions of forward roll, 0% backspinFace Down Balance: Creating a natural pendulum motion that stays on plane
Off-Center Strikes: 500% more forgiveness on mishits Distance Control: Consistent distance even on toe/heel strikes Face Stability: 0.1° twist on impact (Ultra High MOI)Roll Quality: Immediate forward roll with minimal skidding
What can you expect from Incred Putter
Striking the ball in the center of the putter face with far greater consistency.
A straighter line, less dispersion.Top spin - roll the ball end over end, always!Zero skid, jump or back spin.
300-500% more forgiving on off center hits.A solid feel, stable on takeaway and through impact.
High MOI.A predictable roll, vastly superior distance control.
The best feel you will ever experience on a putter.
A better putter than any you have ever tried.
More about Putters
Putters till date have been built in 3 styles
Toe Hang
Face Balanced
Zero Torque / Toe Up
Red Dot illustrates the Center of Mass
Toe Hang
With the center of mass behind and diagonal to the shaft − Toe Hang
Face Balanced
With the center of mass behind the shaft − Face Balanced
Zero Torque / Toe Up
With the center of mass below the shaft − Low Torque or Lie Angle Balanced
The act of putting well with these putters is reliant on technique, and what the pros and cons of each style of putter are.
In almost all styles of putters if you strike the ball as the putters are built you will generate backspin or check spin.
This means that the ball will launch, hit the ground, check/skid, before it rolls forward, causing inconsistencies in line and distance control.
In all 3 styles of putters the optimum ball position is placed ahead of center (between your feet).
As you are trying to hit up on the ball with your hands ahead of the putter face to create top or over spin so that the ball rolls well.
If you hit at the low point of your putting stroke the ball will have check or backspin on it.
Several putters on the market, even when you hit up on the ball still generate check spin.
Toe hang - Putting technique
In Toe Hang putters the face opens and shuts a lot, or you feel a considerable torque when you take the putter back and through the ball, the act of sending the ball straight is in feeling your putter face rotate and coming to square at the point of impact. These putters naturally don’t stay on plane, it requires a fair bit of skill to get the face square at the point of impact. These putters are also not forgiving, meaning even a slight mishit off center causes the putter face to twist and the spin imparted on the ball to substantially drop off. We would recommend an arc putting stroke for a toe hang putter.
Incred’s DS and On-Set Legacy Series Putters are Toe Hang.
Face balanced - Putting technique
There are 2 kinds of Face Balanced putters, center shafted and off set heel mounted putters. We like both these putter types very much. While there is torque or the opening and shutting of the face, there is less torque when compared to Toe Hang putters. The putters also stay more on plane than Toe Hang putters, and the sweet spot is larger. They lend themselves well to either a straight back and straight through stroke or an arc stroke.
Incred’s Off-Set Legacy Series and CS Series putters are Face Balanced.
Zero Torque - Putting technique
In Zero Torque, or Low Torque or Lie Angle Balanced Putters essentially the shaft is going into the putter head slightly above the center of mass, which causes it to stay Toe Up when the shaft is held parallel to the ground, the better balanced the putter is the more perpendicular the face is to the ground in this position. These putters are built with forward press or forward lean that bring the hands ahead of the face, this causes better ball roll or over spin.
The downside of these putters is two-fold, firstly they don’t stay on plane unlike the claims made, in their advertising. They stay on plane in a Revealer, because that is the nature of the frame of the revealer you hold. In our experience, because the shaft is going in so close to the center of mass it is very easy to lose the feeling of plane on your back stroke. The second downside is enormous because the shaft is so close to the mass, any slight mishit off center on the face results in a severe face twist and drop off in impact and ball spin rates.
Incred currently does not build Zero Torque or Toe Up putters.
ReverseFace balanced - Putting technique
Reverse Face Balanced putters want to swing themselves.
The ball position is an inch further back in your stance. We would recommend that the ball position is perfectly in the center of your stance. You take the putter back on the lean of the shaft, or let it go where it wants to, trust us it will want to go back on plane! Then let the putter come forward as it wants to! It will want to naturally come down square!
We recommend that you catch the ball at the lowest point of your stroke. Imagine hitting down on it. That’s an additional feel based feedback to knowing that your putter face is square.
if you place the ball too far forward you will tend to miss left as the face is rotating closed at that point. Our Putters are built with flat bottoms as we want players to get fitted with putters at the correct lie angle for them. If when placing the putter down your face shuts you need a flatter Lie Angle. If when placing the putter down your face opens you need a more upright Lie Angle.
Incred’s Off-Set Legacy Series and CS Series putters are Face Balanced.