Our Story in Pictures
A Problem Without a Solution
The Spark
The Incred Golf story begins not in a golf corporation's design lab nor as a billionaire's vanity project, but in a moment of frustration at a PGA Superstore in Long Island three years ago. The founder, with a background in precision engineering and filmmaking, couldn't find a single putter that felt right. Most people would have walked away disappointed. Instead, he decided to take a shot at building his own.
The Validation
Nakul traveled to LA to meet Jeff Meyer, the Chief Design Officer at LA Golf. Jeff liked the putters and asked Nakul to put them on a robotic device and perform tests so they could compare them apples to apples with LA Golf's own putters.
The Proof
Nakul reached out to the one person he knew who had a robotic putting device — and the most knowledgeable person he had met in the putting world. Blair Philip.
The Team
Nakul Sood, Founder & CEO
Nakul has designed over 100 precision-engineered products across 7 technology platforms — from steadicam alternatives used by Oscar-winning filmmakers to VR audio systems. He's run CNC machining operations since 2007.
Three years ago, he walked into a PGA Superstore on Long Island, couldn't find a single putter that felt right, and decided to build one himself. That engineering obsession produced the Reverse Face Balanced® putter — the first fundamentally new putter architecture in decades.
NYU film school. 30-year golfer. Splits time between Long Island, Dehradun, and golf tournaments worldwide.
Zack Miller, COO
Zack was team captain of Stanford's 2007 NCAA Championship-winning golf team and a two-time NCAA All-American. He played 8 years of professional golf — 43 PGA TOUR starts and 53 Korn Ferry Tour starts.
That tour experience means he knows exactly what a putter needs to do under pressure. He now runs Incred Golf's operations, bringing tour-level standards to every putter that ships.
Lives in Baltimore, MD with his wife Sarah and son Bo.
Nishant Kapoor, CMO
Nishant is a direct-to-consumer marketing specialist across sports, health & wellness, and luxury brands. Previously VP of Marketing at Fourth Frontier, a medical-grade sports wearable company.
Chartered Accountant (EY) and INSEAD MBA. He brings a data-driven, first-principles approach to putting Incred Golf's Reverse Face Balanced® putters in the hands of golfers worldwide.
Lives in London with his wife and two boys.
How We Build Putters
Every Incred putter is tested under controlled laboratory conditions before it earns the RFB name.
Robotic Testing
Gravity-driven putting robot. Zero human error. Zero bias.
Controlled Surface
Flat artificial indoor green. Stimp 12. Consistent conditions every time.
Variable Distance Tests
Calibrated to replicate 8ft, 25ft and 50ft putts. Lab-grade precision.
Center, Heel & Toe
Every putter is tested on 3 strike points — center and a half inch towards the heel and toe.
114 Putts Per Putter
A statistically significant sample size across every distance and strike point.
Golf is about friendships, stories and passion
We’ve made so many friends in golf in the last 3 years, and are seeking hundreds more. Let’s connect and figure out what we can do together. Talk golf, talk putters and putting, grab food and a beer, create videos, get discounts for your friends, introduce us to your pro — anything.
Contact Us