Reverse Face Balanced®
The Face Down Putter®
The greatest putter ever built.
Robotic testing proves 300–500% more forgiveness on off-center hits versus the best-selling putters on the market.
The forward CG pulls the face square at impact. Conventional putters twist 0.3–0.9°+. Incred: just 0.1°.
Off-center hits roll with absolute predictability — all putts, good or bad, maintain top spin and smash factor numbers.
Reverse Face Balanced®. After face-balanced, toe-hang, and zero torque — a category that has never existed before in golf.
Reverse Face Balanced® is protected by granted U.S. Patent No. 12,697,531, filed September 2023.
Hand milled to your exact specs. Head shape, face material, shaft length, loft, lie angle, and grip. No two are the same.
Find Your Perfect Putter
Answer 10 quick questions about your putting game. We'll recommend the ideal RFB model for your stroke and send you a $100 discount code.
Watch the Technology in Action
What Golfers Say
"I've been playing golf at a high level for 40 years, and this is the first putter that helps me put the roll on the ball that I have always desired!!!"
"Super excited to put the Eureka SK1 in the bag. We've worked together with Incred Golf to make this putter, that I believe is backed by research and testing to set it apart from the competition."
"The new Black Mallet Legacy putter feels fantastic off the face. The putter swings itself. I love the technology in the putter."
"Look great and feel awesome. Puts a very consistent roll on the ball! Super confident when it's in my hands — like I can't miss!"
"The aesthetics of the putter are pleasing. I've never hit more putts that felt solid. I did not have to 'make' a stroke, the putter did the work!"
"Highly recommended for golfers who want a tech-forward putter, personalised service, and real improvement on the greens."
"On Tuesday I had my best putting day ever. 10 putts on the front and 12 on the back. Approximately 90 feet of putts holed."
"We played yesterday. All shared mine. Zero 3 putts. Easy 2 putts. Lots of 1 putts. I'm a believer!!! And a big mouth. I'm telling everyone."
"It's saved me at least 4 strokes per round. Some rounds 6-8 I believe. I've been meaning to text you how much I love it."
Incred-ible Story
Reality is always cooler than fiction and more unbelievable. Read about the founder's story here. It's truly an incredible journey, some highlights are meeting Rory McIlroy, Bryson DeChambeau, Tommy Fleetwood, Dustin Johnson, and many more.
What Sets Us Apart
We've created a new category of putter. The RFB - Reverse Face Balanced® putter. All our putters are hand milled and custom built to order, using combinations of materials and balancing techniques never seen before.
Our Innovation, Protected
The World's First Reverse Face Balanced® Putter
Patented technology, filed September 2023. Launched at the 2024 PGA Show. Robot tested. Custom built for your game.