The Science of Rolling the Ball
Putting is composed of four aspects. We attribute equal importance to each.
The fundamental flaws in traditional putters
For decades, putter design has been built on a flawed foundation. Traditional putters place their center of gravity behind and diagonal to the shaft, creating inherent instability.
Off-Plane Takeaway
The putter naturally deviates from the intended path
Face Rotation
Requiring precise manipulation to square the face at impact
Small Sweet Spots
Off-centre strikes lose significant distance
Inconsistent Spin
Backspin and side spin create unpredictable roll
Impact Twisting
The face rotates on contact, especially on mishits
The Face Down Putter® — Reverse Face Balanced® Technology
Every other putter in existence places the centre of gravity behind or along the shaft. The Incred RFB putter positions it in front — a first in putter design.
Forward Centre of Gravity
Positioning the COG/COM in front of the shaft — a first in putter design
Face Down Balance
Creating a natural pendulum motion that stays on plane through the entire stroke
Automatic Face Squaring
The weight pulls the face square at impact — like a hammer driving a nail
Try this at home
Take a blade putter and rotate it as if you were chipping off the toe, then swing the putter. Feel how much on plane it stays.
That's where we got the idea. We looked at the physics of why the putter stayed so steady in that configuration.
We figured out that the mass of the putter needed to be ahead of the shaft, and the shaft needed forward lean.
Now the putter magically stays on plane.
The next leap in putter technology
We subjected our putters to the same rigorous testing used by tour professionals and top manufacturing companies. Using the Quintic Ball Roll System and a putting robot, we compared our designs against all leading putters on the market. The results were definitive.
Centre Strikes
Forward roll from impact. 0% backspin.
Distance Control
Consistent distance even on toe and heel strikes.
Face Stability
Twist on impact. Ultra-high MOI.
Off-Centre Forgiveness
More forgiving on mishits than any putter tested.
Side Spin
Zero side spin. The ball rolls dead straight.
Roll Quality
Immediate forward roll with no skid phase.
What you can expect from an Incred putter
Centre-strike consistency. Hit the sweet spot with far greater regularity.
A straighter line. Less dispersion, more predictable roll.
Zero skid, jump or backspin. Pure topspin from the moment of impact.
300–500% more forgiving on off-centre hits.
Topspin — always. Roll the ball end over end, every single putt.
Vastly superior distance control. A predictable, repeatable roll.
A stable stroke. Solid feel, stable takeaway and through impact. High MOI.
The best feel you will ever experience on a putter.
More about putters
Putters have been built in three styles for decades. Each places the centre of mass in a different position relative to the shaft.
Toe Hang
Centre of mass behind and diagonal to the shaft. The face opens and closes significantly.
Face Balanced
Centre of mass directly behind the shaft. Less torque than toe hang, stays more on plane.
Zero Torque / Toe Up
Centre of mass below the shaft. Lie angle balanced with minimal face rotation.
Toe Hang
Centre of mass behind and diagonal to the shaft
Face Balanced
Centre of mass directly behind the shaft
Zero Torque / Toe Up
Centre of mass below the shaft — lie angle balanced
The putting problem every golfer faces
The act of putting well with any putter is reliant on technique, and understanding the pros and cons of each style.
In almost all styles of putters, if you strike the ball as designed, you will generate backspin or check spin. The ball launches, hits the ground, checks and skids before it rolls forward — causing inconsistencies in line and distance control.
In all three styles, the optimum ball position is placed ahead of centre (between your feet). You're trying to hit up on the ball with your hands ahead of the putter face to create topspin so the ball rolls well.
If you hit at the low point of your putting stroke, the ball will have check or backspin on it. Several putters on the market, even when you hit up on the ball, still generate check spin.
Toe Hang
In Toe Hang putters the face opens and shuts a lot, or you feel a considerable torque when you take the putter back and through the ball. The act of sending the ball straight is in feeling your putter face rotate and coming to square at the point of impact.
These putters naturally don't stay on plane. It requires a fair bit of skill to get the face square at the point of impact. They are also not forgiving — even a slight mishit off center causes the putter face to twist and the spin imparted on the ball to substantially drop off.
We would recommend an arc putting stroke for a toe hang putter.
Incred's DS and On-Set Legacy Series Putters are Toe Hang.
Face Balanced
There are 2 kinds of Face Balanced putters: center shafted and off-set heel mounted. We like both these putter types very much.
While there is torque or the opening and shutting of the face, there is less torque when compared to Toe Hang putters. The putters also stay more on plane than Toe Hang putters, and the sweet spot is larger. They lend themselves well to either a straight back and straight through stroke or an arc stroke.
Incred's Off-Set Legacy Series and CS Series putters are Face Balanced.
Zero Torque
In Zero Torque, or Low Torque or Lie Angle Balanced Putters, the shaft goes into the putter head slightly above the center of mass. This causes it to stay Toe Up when the shaft is held parallel to the ground. These putters are built with forward press or forward lean that bring the hands ahead of the face, causing better ball roll or over spin.
The downside is two-fold. First, they don't stay on plane despite the claims made in their advertising. They stay on plane in a Revealer because that is the nature of the frame you hold. In our experience, because the shaft is going in so close to the center of mass it is very easy to lose the feeling of plane on your back stroke.
The second downside is enormous — because the shaft is so close to the mass, any slight mishit off center on the face results in a severe face twist and drop off in impact and ball spin rates.
Incred currently does not build Zero Torque or Toe Up putters.
Reverse Face Balanced®
Reverse Face Balanced® putters want to swing themselves.
The ball position is an inch further back in your stance. We recommend that the ball position is perfectly in the center of your stance. You take the putter back on the lean of the shaft, or let it go where it wants to — trust us, it will want to go back on plane. Then let the putter come forward as it wants to. It will naturally come down square.
We recommend that you catch the ball at the lowest point of your stroke. Imagine hitting down on it. That's an additional feel-based feedback to knowing that your putter face is square.
If you place the ball too far forward you will tend to miss left as the face is rotating closed at that point. Our putters are built with flat bottoms as we want players to get fitted with putters at the correct lie angle for them. If when placing the putter down your face shuts, you need a flatter Lie Angle. If your face opens, you need a more upright Lie Angle.
Incred's RFB Series putters are Reverse Face Balanced®.
Our Putters
The RFB® Series
The world's first face-down putters. Reverse Face Balanced® Technology. 500% more forgiving.
The Legacy Series
Tour-inspired designs with traditional balance. Toe hang and face balanced. Hand-milled precision.
The CS Series
Centre-shafted putters. Shaft in the middle of the head. Pure pendulum stroke mechanics.
| RFB | Legacy | CS | |
|---|---|---|---|
| Balance Type | Reverse Face Balanced® (face down) | Toe Hang or Face Balanced (face up) | Face Balanced, centre-shafted (face up) |
| Centre of Gravity | In front of the shaft | Behind or along the shaft | Along the shaft (centred) |
| Forgiveness | 500% more forgiving (robot tested) | Standard | High (centre-shaft stability) |
| Face Twist on Mishits | 0.1° | 0.3–0.9°+ | 0.3–0.5° |
| Best For | All stroke types. Maximum forgiveness. | Traditional putter feel and look. | Straight-back, straight-through pendulum strokes. |
| Head Shapes | Black Mallet, SK1, Blade | Black Mallet, Rainmaker | Rainmaker, Blade, Starship UFO, Razor |
| Models | 3 putters | 6 putters | 5 putters |
| Shop RFB Series | Shop Legacy Series | Shop CS Series |